Describe the form.
Then watch AI fill it in for every lead
Tell the copilot what you need to know and it builds the form. Adjust it on a canvas that handles any amount of branching. Then, when a lead arrives and describes their situation in a sentence, AI reads it, skips everything they already told you, and hands you a scored lead with a price estimate attached.
No credit card required. Free plan available.
5 min
to integrate
24/7
lead capture
70%
less manual screening
0 PII
stored or transmitted
Ten working forms. Pick a trade.
Real forms on ten fictional businesses. Ramble at one in your own words and watch it skip the questions you just answered.
- Tax Preparation Meridian Tax Partners A W-2 filer answers four questions. A business owner answers fourteen. Same flow. Clean binary-fact tiering Try this form
- Personal Injury Law Halloran & Reeve Returns a case-value range, not a fee — severity times liability clarity. Value estimate, not a fee Try this form
- Immigration Law Northbound Immigration Law Four pathways, four completely different interviews — chosen from one paragraph. Pathway-driven branching Try this form
- Roofing & Restoration Ironvane Roofing Squares times pitch times material — a formula the visitor can feel working. Formula-based dollar estimate Try this form
- Home Remodeling Hollis & Vane Design Build Scope times finish level, turned into a budget band nobody has to negotiate for. Scope × finish budget band Try this form
- Couples & Family Therapy Still Harbor Therapy Filling this out alone or together changes the entire conversation. Solo-vs-together branching Try this form
- Software Development Fathom & Loom Every feature you tick moves the number. Scoping, made visible. Feature-adder scoping Try this form
- Managed IT Services Bastion Managed IT Per-seat pricing that lands on a real monthly number before anyone calls you. Per-seat recurring pricing Try this form
- Wedding Photography Golden Hour Collective Hours, shooters and add-ons priced like a real package — no PII, no date. Coverage-based packaging Try this form
- Bookkeeping & CFO Clearledger Advisory "How far behind are you?" is the whole pricing model. Asked kindly. Messiness × volume tiering Try this form
Their AI stops at build time.
Ours keeps working.
Nearly every “AI form builder” runs its model once, at design time, to generate a form for you. After that it is an ordinary form, and your lead still answers every question by hand. Qualified.at has a copilot that builds the form too — and then runs the model again every time a lead arrives, so the AI works for them as well as for you. That second half is the half your lead actually feels.
Typical AI form builder
- 1 AI runs here. You describe the form you want; it drafts the fields.
- 2 You edit and publish it. The model's job is finished.
- 3 Your lead lands on a static form and answers all 17 questions, one by one.
- 4 You get a submission. Someone still has to read it and work out what it's worth.
Qualified.at
- 1 AI runs here too. Describe what you need to know; the copilot draws the flow, and you adjust it on the canvas.
- 2 Your lead types one paragraph in their own words.
- 3 AI runs here. It extracts the structured answers and skips every question they already answered — 17 questions become four.
- 4 You get a scored, tiered lead with a price estimate attached.
A graph, not a list
You draw a branching graph, not a page of fields, and there is no ceiling on how involved it gets — branches inside branches, paths that rejoin, whole interviews that only some people ever see. A simple filer answers eight questions; a complex one answers seventeen, from the same form. Nobody meets a question that doesn't apply to them.
An estimate, not a submission
Pricing rules live in the flow, so the lead sees a real range at the end and you see the breakdown — plus a silent complexity tier that routes them to the right person.
Qualifies without asking who they are
Counts, bands and categories — never identifiers. You can scope and price the work before a name or an email is ever requested, which is also why these forms convert.
The engine is open source
Flows run on the MIT-licensed Inquirex gems, free forever. Your flow definitions are portable text you can export and self-host. No lock-in.
Real forms on ten fictional businesses. Ramble at one and watch it skip the questions you answered.
How it works
Three steps from sign-up to qualified leads flowing into your pipeline.
Describe it, or draw it
Tell the copilot what you need to know from a prospect and it builds the form. Rearrange it on the visual canvas whenever you like — drag a question in, point a branch somewhere else, undo it if you were wrong. Qualified.at picks the right control for each question, from radio buttons to dropdowns to sliders, whichever moves the lead through fastest.
Embed a single snippet
Copy a few lines of JavaScript into your page. The widget can launch automatically after a delay or when a visitor clicks a CTA like "Estimate My Fee". That's the entire integration.
Receive qualified leads
Leads answer qualifying questions right on your site. AI parses free-text answers into structured data. You get a pre-qualified lead with answers, not just a name and email.
The AI works for your lead
Leads can describe their situation in plain text. The LLM parses it and fills in the structured form automatically. Remaining gaps are asked one at a time.
Regex-based detection blocks SSNs, ITINs, and other sensitive data before it reaches the server. Submissions with PII are rejected and redacted instantly.
Attach your pricing to the questions themselves — per item, per seat, or a formula across several answers — and the lead sees a real estimate at the end. Nothing motivates finishing a form like watching a number appear.
Your branding, your domain, your colours. Leads never know they left your site — and you can run a different form on every page, each with its own look.
One snippet. That's it.
Your web developer adds a few lines of JavaScript. The qualification widget opens in an iframe when a visitor clicks your CTA button — or automatically after a configurable delay. No backend changes, no dependencies, no build step.
- Trigger on click — bind to any button or link by DOM id
- Auto-open — launch after a configurable delay
- Works anywhere — WordPress, Squarespace, static HTML, SPA frameworks
<!-- Add before </body> -->
<script src="https://qualified.at/embed.js"></script>
<script>
QualifiedAt.init({
trigger: "element",
elementId: "get-estimate-btn",
flowUrl: "https://qualified.at/#widget=1"
});
</script>
<!-- Or auto-open after 5 seconds -->
<script>
QualifiedAt.init({
trigger: "auto",
delayMs: 5000,
flowUrl: "https://qualified.at/#widget=1"
});
</script>Built for professional services
Any consultant who doesn't want to waste 30 minutes per prospect asking the first ten basic questions.
Tax Preparers
Filing status, dependents, income sources — captured before the first call.
Financial Advisors
Assets, goals, risk tolerance — structured and ready for your CRM.
Legal Consultants
Case type, jurisdiction, timeline — triaged before anyone picks up the phone.
Any Consultant
If you can describe what you need to know, the copilot can build it — and the canvas can take it as far as your business actually branches.
Simple, transparent pricing
Start free. Upgrade when your lead volume grows.
- 1,000 leads included Total across all sites.
- 2 sites
- Visual flow editor, no limit on branching
- All question types
- Multiple Color & Font Themes
- Everything in the Free plan, Plus:
- Up to 2,000 leads / month
- Extra $20/month for each extra 1,000
- Unlimited sites
- AI natural-language intake
- Automated thank-you emails
- White-label branding
- Everything in Standard, Plus:
- Up to 7,000 leads / month
- Extra $10/month for each extra 1,000
- Unlimited sites
- AI Copilot — build and change forms by describing them
- Your own Google Analytics
- Auto-Theme Builder for Your Site
- CRM webhooks
- Email campaigns from your own domain
- 24-hour support
- Everything in Professional, Plus:
- Up to 20,000 leads / month
- Extra $5/month for each extra 1,000
- Unlimited sites
- Best per-lead economics at scale
Ready to stop screening leads manually?
Create your account in seconds. Your first 1,000 leads are free — no credit card required.